The diamond industry is within the midst of the shakeup that is major the floor up, plus it’s impacting how folks are placing a band onto it. A groom first provided a bride a diamond gemstone right back in 1477 whenever Archduke Maximilian of Austria proposed to Mary of Burgundy with a sparkler set with rocks in the form of an “M.” works out, Maximilian and Mary were trendsetters. This move kicked off a trend amongst European royalty, whom after that started incorporating more stones that are precious their precious precious jewelry. However it wasn’t before the late Century that is 19th diamonds had been discovered in Southern Africa, that the notion of utilizing a diamond to pop the concern became more mainstream.

We now have DeBeers to thank for that. They basically hit marketing and advertising silver in 1948 once the company’s advertisement agency established the now-famous “A diamond is forever” campaign. After that, asking for someone’s hand in wedding became similar to saving up two month’s income and researching the “Four Cs,” and engagement bands quickly became the sellers that are top precious jewelry counters around the world. Read more